Design 06
Product design that makes the product easier to use, not prettier to screenshot.
Algoace designs mobile apps, SaaS dashboards and enterprise software grounded in user research, interaction patterns and usability testing, with the goal of engagement and reduced friction rather than decoration. It is for teams whose product feels harder to use than it should be, and for founders designing a v1 that engineering can actually build.
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12 years40+ shipped products6 industriesKarachi and Sharjah
“We will tell you when you do not need a redesign. Most 'redesign' briefs are three onboarding changes and a clearer empty state. A redesign costs you months of engineering; three changes cost you a sprint. We start by showing you which one you have.”
Three problems we usually find
Onboarding asks for everything before it shows anything.
We reorder it around the first moment of value, and we test the new flow with real users before engineering touches it.
Designs that engineering cannot build as drawn.
No states, no edge cases, no component logic. Our files ship with every state and a component structure engineers recognise.
The dashboard shows data, not decisions.
We redesign around the three questions the user opens it to answer.
What you get
| Deliverable | What it includes | When you get it |
|---|---|---|
| UX audit | Prioritised findings | 1 week |
| Research plan and interviews | Research goals, participant criteria, interview guide, 5 to 8 interviews, and a synthesis of findings | Weeks 1 to 2 |
| Flows and wireframes | User flows and wireframes for the key journeys, reviewed with you before visual design | 1 to 2 weeks after research |
| High-fidelity UI in Figma | With every state | 2 to 4 weeks, with the prototype |
| Usability test rounds | With recorded sessions | 1 week after the prototype is ready |
| Developer handoff | With tokens and component specs | At the end of the project, after testing and iteration |
How we work on this
- 01Scoping call
- 02Audit or research
- 03Flows and wireframes
- 04UI and prototype
- 05Usability testing and iteration
- 06Handoff
Stack and tools
- Figma
- FigJam
- Maze
- Lookback
- Hotjar
- Storybook handoff
- Claude Design
Redesign or targeted fixes
| Criterion | Full redesign | Targeted fixes |
|---|---|---|
| Time | 2 to 4 months plus engineering | 1 to 3 sprints |
| Engineering cost | High: most screens change | Low: a few flows change |
| Risk to existing users | Real: relearning | Low |
| When it is right | The product's model is wrong, or the brand changed | The model is right, the friction is local |
| Our default | Only after an audit says so | Start here |
Proof
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UI and UX design
Every UI file we hand over includes empty, loading, error and success states for every screen.
Who this is for, and who it is not for
Who this is for
- Founders with a v1 to design.
- Teams with a live product and a retention or activation problem.
- Enterprise teams modernising an internal tool.
Who this is not for
- Marketing website design as a standalone (that is inside the brand line).
- Illustration and iconography packs.
How pricing works
Fixed scope, fixed price, senior people. No hourly rates. The written scope after the call is the quote. See how we work.
Questions founders ask us
Do you start with research?
With an audit if the product exists, with interviews if it does not. Either takes a week and tells you what to build.
Can you design for a product your own team will not build?
Yes. Handoff is built for any competent engineering team, human or AI-assisted.
How do you test designs?
Moderated sessions with five to eight users per round, recorded, with findings prioritised by frequency and severity.
Do you work in our Figma?
Yes, in your organisation, so the files are yours from day one.
What is a design system and do I need one?
A shared library of components and tokens. You need one once more than one person ships UI. See AI-ready design systems.
Send a brief
Same three questions as the call, then your details. You will hear from a senior person, not a bot, within one hour during business hours (Monday to Friday, 9 AM to 6 PM GST) and within twelve hours outside them.
Ready when the work has to be right the first time.
A 30-minute scoping call with a senior engineer, designer or growth lead. You will leave with a written view of scope, risks and a realistic timeline, whether or not you hire us.
12 years40+ shipped products6 industries
Karachi and Sharjah