Work / Loftus
Loftus
.png)
The Situation
Renting, leasing, buying and selling a property usually means juggling listings, chats, offers, payments and separate tradespeople for repairs. Loftus needed a single app where a tenant, landlord, buyer or seller could handle the whole property journey, including home services like plumbing, carpentry and maintenance.
The Constraint
The app had to cover several user types and many tasks (search, offers, chat, payments, services) while still feeling simple for a first-time user. The design phase also had to be delivered in 10 days.
What we did
We started with planning and research, then moved through wireframing, high-fidelity visual design and a feedback and revision round, delivering the full design in 40 days. The key decision was to build the experience around a simple, guided flow rather than a dense property portal.
Onboarding walks users through five short steps: welcome, enter your location, find a property, make an offer and take the keys. Search supports a Buy/Rent toggle, price filters and listing cards that show beds, baths, size, price, listing age and the number of offers received. A map view lets users explore nearby listings visually, with a count of properties found in the area.
The property screen brings the decision-making details together: photo gallery, bedrooms, bathrooms, area, deposit, HOA and condo fees, an offer deadline countdown, and direct Chat, Offers and Make Offer actions. Supporting features include in-app chat, payment processing, payment history and the ability to add service staff. The identity uses Poppins with a vivid orange primary (#FF6C40), a light grey secondary (#F2F2F2) and a charcoal tertiary (#3A3A3A).
.png)
.png)
.png)
The trade-off
Putting buying, renting, offers, payments and home services into one app risks making it feel crowded. We chose to keep each screen focused on one task and move secondary details, such as fees and deposits, into the property view rather than the search results. The cost was that power users see less information at a glance in the list, but first-time users get a clearer path from search to offer.
Outcome
| Metric | Value | Source | Date |
|---|---|---|---|
| Monthly active users | 100,000+ | Client analytics | - |
| Years maintained | Around two | Delivery records | - |
| Release cadence | - | Delivery records | - |
More work
See all work →.png)
.png)
Ready when the work has to be right the first time.
A 30-minute scoping call with a senior engineer, designer or growth lead. You will leave with a written view of scope, risks and a realistic timeline, whether or not you hire us.
12 years40+ shipped products6 industries
Karachi and Sharjah